Road Safety GB’s Good Egg in-car child safety campaign is off to a cracking start with 275 surveys completed in the first week.
The campaign launched in Durham on 6 September to unanimous support from partners and key stakeholders.
“I have on occasions worried that one of my children’s seats was not fitted as it should be and have asked my husband to check it.
“I would like to have more confidence and this would be achieved if staff at these stores were trained to help and advise you, not just send you packing with an instruction leaflet.”
Road Safety GB is evaluating how many child seats are fitted correctly at a series of car seat clinics across the UK. In previous tests just 14% of seats were fitted correctly.
Alan Kennedy, chair of Road Safety GB, said: "Most parents and carers are determined to make sure their little ones are safely fitted into a car seat, but there are a worrying number of adults who seem oblivious to the risks a baby or infant faces if the child seat they are in is not fitted correctly.
"Dynamic Advertising were also on hand to support the launch – it was a massive team effort and Road Safety GB thanks everyone involved, including our sponsors for their continued support for Good Egg.”
Road Safety GB members who have recently joined the campaign include South Gloucestershire, Wiltshire, Calderdale and Telford and Wrekin.
Parents and carers can find out where their nearest clinic is by logging onto:www.protectchildgb.org.uk
Click here to read the campaign newsletter.
Click here to listen to the radio ad.
Click here to watch or download the TV ad (Quicktime movie).
Click here to see a selection of photos from the launch.
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