Dawn Boyfield, managing director of dbda, has been awarded an MBE in the Queen’s Birthday Honours List for her services to road safety.
Dawn started her career in education as a teacher in Lincolnshire and then in London. However, her creative talents combined with a passion to save children’s lives on the roads led her in 1984 to set up her own company, concentrating initially on producing road safety educational materials for local authorities and Government departments.
From that simple beginning, Dawn has created an educational organisation specialising in corporate social responsibility, which has grown to a pre-eminent position in the industry, now employing 40 full time staff. In 2007, dbda was merged into Sir Bob Geldof’s Ten Alps Group.
Dawn has also supported other charities: she has been a board director of The Prince Michael International Road Safety Awards for more than 20 years, and is also a director of Roadsafe and a Trustee of the Parliamentary Advisory Council for Transport Safety (PACTS). She has also been made an Honorary Fellow of the Institute of Road Safety Officers and a Fellow of the Industrial Road Safety Officers.
Dawn Boyfield said: "To have those efforts recognised in this way fills me with enormous pride.
"Even more important is the knowledge that back in 1984, the number of children killed or seriously injured on our roads was more than 12,000, and in 2007 it was down to just over 3,000. I am proud to have played a small part in helping that reduction."