Transport for London (TfL) is launching its latest campaign to encourage road safety among the Capital’s teenagers.
‘Don’t let your friendship die on the road’ is based on the insight that friendship is one of the most important things in young people’s lives.
Posters show young people who appear to be lying against a wall – but a second glance reveals them to be lying on the road as a result of a collision. The message is, ‘Think! Look out for your mates’.
The posters will be placed in close proximity to schools and in areas of high footfall across London. A radio advert also dramatises the effects of young loss as a teenager reads a eulogy for a best friend at their funeral, and a series of online banners will appear on websites including Bebo and MSN messenger.
Chris Lines, head of TfL’s road safety unit, said: “Everyday a teenager is killed or seriously injured on London roads. These adverts serve as a stark reminder to young people of the importance of taking care when using or near roads.”
For more information go to: www.tfl.gov.uk