The Project Pictogram team is urging motorists to follow ‘three simple habits’ to avoid the perils of ‘the fatal four’ this summer.
With the school summer holidays starting next week, Project Pictogram is asking drivers to ‘take a bit of speed out’, ‘put a bit of space in’ and ‘ditch the distractions’. The campaign says the summer holidays are a busy travel period often marred by ‘avoidable’ collisions.
Officially launched in March 2016 but in use since September 2015, Project Pictogram encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers associated with the ‘fatal four’: inappropriate speed, using a mobile phone, not wearing a seatbelt and drink/drug driving.
With inappropriate speed for the road, weather or traffic conditions a contributing factor in many fatal collisions, Project Pictogram is urging drivers to give plenty of time for journeys, recognising that roads will be busy at this time of year.
The campaign says rear-end-shunts due to unsafe following distances are the most common type of collision, and is reminding drivers to leave a minimum two second following distance from the car in front, extending this time gap further on open roads. In wet conditions when tyre grip is reduced, Project Pictogram says this gap should be doubled.
On the subject of distraction, Project Pictogram’s advice is as follows: “If we were all able to concentrate on our driving 100% we would be unlikely to bump into each other, however the human mind is prone to distraction.
“Mobile phones, in-car entertainment for drivers and their passengers, passengers’ behaviour (e.g. children arguing), eating and drinking at the wheel, etc, can all distract your eyes and mind from the road at a crucial moment.
“Before setting off, create an in-car environment which minimises driver distractions, and plan in two hourly breaks in your journey to guard against fatigue and loss of concentration.”