A Birmingham-based road safety organisation is encouraging primary school pupils from across the West Midlands to enter a competition to create lyrics for a song promoting road safety.
All entries will be featured on the DriveSafe & StaySafe* website, and the winning entry will be professionally set to music and film and promoted on radio and through social media.
It will also feature in a new cartoon series being produced by DriveSafe & StaySafe to help keep children safe on the roads, especially when travelling to and from school.
‘The Conies’ (pic above) features a cartoon family based on traffic cones that deliver safety messages through their antics and storylines. The series is being produced with the support of the European Regional Development Fund and rock legend and philanthropist Rick Wakeman.
Children up to the age of 11 are being invited to submit lyrics for the competition, either individually or as a group, for a song in any style.
Fay Goodman, DriveSafe & StaySafe founder, said: “Given that over 85,000 children were either killed or injured in road accidents in the UK within 500 metres of a school in the six years to 2011, we wanted local children to use their creativity in support of our video series that will develop and engage their awareness and safety in a fun and interactive way.”
The competition closes on Friday 29 May and the winning entry will be announced on Thursday 2 July. Entry forms and more details are available on the DriveSafe & StaySafe website.
The competition will support the upcoming UN Global Road Safety Week 2015 (4-10 May) the theme of which is ‘Save kids’ lives’.
*DriveSafe & StaySafe
DriveSafe & StaySafe is a West Midlands-based not-for-profit organisation committed to increasing levels of road safety and personal safety awareness with the main aim of reducing deaths and serious accidents among children on their way to and from school.