The Shiny Side Up Partnership (SSUP) has launched a ‘deep dive’ evaluation of its Know the Dangers resource, and is seeking views from drivers, riders, key stakeholders and the wider road safety community.
The ‘Know the Dangers’ resource comprises a series of short films and infographics designed to increase driver and rider knowledge about the most common motorcycle collisions with the aim of preventing future crashes.
The films were shared on social media, supported by paid advertising. This helped them to reach a large audience – with more than 600,000 views recorded.
With the support of the Road Safety Trust, the SSUP is working with Agilysis to find out who used the films, how they were used and to what effect.
Agilysis will be analysing social media and website data, as well as getting the views of drivers, riders, key stakeholders and the wider road safety community through a short online survey.
The survey launches today (1 Aug) and will be open until the end of the summer.
Heidi Duffy MBE, SSUP facilitator, said: “It was great to achieve the huge number of views on social media and see the film and resources downloaded from the SSUP website many times, but this deep dive evaluation will see how the resources are being actually used and by whom.
“Insights into the hopefully successful use of various social media approaches can be used to provide a guide for other road safety practitioners going forward.”