The Chief Fire Officers Association (CFOA) is coordinating a National Road Safety Engagement Day to engage with motorists and raise road safety awareness.
The event, on 22 July, looks to deliver two road safety messages: ‘Only a fool breaks the two second rule’ and ‘It’s better to arrive five minutes late in this life than to arrive five minutes early in the next’.
Kevin Pearson, CFOA lead on road safety, said: “Our purpose is to try to engage with motorists using the entire road network. Our message to motorists is that if you have time, please take a few minutes out of your journey to talk to our fire-fighters. The information they can give you will not only help to ensure your journey continues safely, but it could also save your life.
“Our involvement on this day represents our commitment for the next 10 years. This is in line with the United Nations ‘Decade for Action’ and the European Charter ‘25,000 Lives to Save’.
“We want to see fewer accidents, less deaths and less injuries. Our professional fire-fighters can help to achieve this aim.”
The nation’s Fire and Rescue Services will identify strategic locations in their own area to enable them to deliver road safety messages.
CFOA HQ will co-ordinate the event and look for high level media opportunities with BBC, ITV, Sky TV and the national press.
For more information contact Martin Doyle, community safety manager, on 01606 868436.