FirstCar is running a free webinar for road safety teams on how to realise the potential and benefits of social media marketing.
The webinar, ‘Effective social media’ (3 Sept) will demonstrate how to use social media to broadcast messages and improve exposure at no cost.
It will set out to show participants how to: create and set up social media pages; build an effective social media strategy; create clickable and likeable content; effectively target a key demographic; measure success; improve engagement strategies; and minimise time investment.
There will also be a live discussion to answer participants’ questions.
James Evans, publisher of FirstCar, said: “Social media is an undeniably powerful tool – Facebook and Twitter, along with countless other platforms, bring an unprecedented opportunity to communicate with vast numbers of people for free.
“It’s also an excellent way to communicate a message, especially when the key target demographic is the under-25s.
“Effective social media engagement is therefore essential to road safety teams nationwide if they are to achieve the maximum possible audience for their message in the digital age. Unfortunately, although the benefits of social media are widely understood, effective social media engagement is not.
“FirstCar aims to rectify this by providing a free one-hour webinar for road safety teams on the benefits of social media marketing.”
The webinar is being held on 3 September, 2:00-3.00pm. There are 50 free places available – to register contact James Evans by email or call him on 08451 308853.