Ford is to launch a version of its S-Max model that can read road signs and adjust the vehicle’s speed to ensure it stays either within, or close to, the speed limit (BBC News).
The technology will become available in August 2015, when Ford launches the second generation of its S-Max cars in Europe, and then extended to other models. Drivers will be able to set the new system to let them travel at up to 5mph beyond the speed limit.
The BBC News report says the system, Intelligent Speed Limiter, combines two existing technologies: adjustable speed limiters and traffic sign recognition.
Ford points out that in 2013 more than 15,000 UK drivers received speeding fines costing £100 or more. The company hopes that this will encourage motorists to pay extra for the technology, which will not be included as standard on the basic S-Max model.
Stefan Kappes, a safety supervisor at Ford, told BBC News: "Drivers are not always conscious of speeding… sometimes only becoming aware they were going too fast when they receive a fine or are pulled over by law enforcement."
"Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit."