Ford unveils car that can obey speed limit

12.00 | 1 April 2015 | | 5 comments

Ford is to launch a version of its S-Max model that can read road signs and adjust the vehicle’s speed to ensure it stays either within, or close to, the speed limit (BBC News).

The technology will become available in August 2015, when Ford launches the second generation of its S-Max cars in Europe, and then extended to other models. Drivers will be able to set the new system to let them travel at up to 5mph beyond the speed limit.

The BBC News report says the system, Intelligent Speed Limiter, combines two existing technologies: adjustable speed limiters and traffic sign recognition.

Ford points out that in 2013 more than 15,000 UK drivers received speeding fines costing £100 or more. The company hopes that this will encourage motorists to pay extra for the technology, which will not be included as standard on the basic S-Max model.

Stefan Kappes, a safety supervisor at Ford, told BBC News: "Drivers are not always conscious of speeding… sometimes only becoming aware they were going too fast when they receive a fine or are pulled over by law enforcement."

"Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit."


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    I am looking at the date that this was reported and think it might be an April Fool.

    Graham Clayton
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    I would suspect that “it was the car what did it m’lord” would only be valid if the driver was blind!

    Rod King, 20’s Plenty for Us
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    As Bob states, road signs can only be read when clearly visible. Some are missing, some partially obstructed by arborial growth, some are vandalised. Which leaves GPS as the optional factor, which is also unreliable.

    This is a marketing ploy to deflect from responsible driving by those unwilling or incapable, developing a generation of zombie drivers. The Intelligent Speed Limiter vs the Speed Camera – Robot Wars. Bring it on.

    Derek Reynolds, Salop.
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    I suppose that it can only read a sign if one is visible. What if it’s obscured by a large and long vehicle, how will it pick that up?

    Bob Craven Lancs…Space is Safe Campaigner
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    Will this increase or reduce collisions? There have been no scientific trials and evidence is weak. Also, suppose a driver gets a speeding ticket because the car’s system failed to see a sign or failed to adjust accurately. Is that a valid defence? Could Ford be liable?

    Dave Finney, Slough
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