Football fans travelling to Croke Park in Dublin this weekend will be given air fresheners bearing a road safety message.
The air fresheners will be distributed at well-known stopping-off points to fans travelling from Mayo County and will bear the message: ‘Drive to Arrive Alive’.
The initiative comes as new research released by the Road Safety Authority in Ireland reveals that 14% of drivers have admitted to ‘nodding off’ or falling asleep while driving.
Noel Gibbons, Mayo County Council’s RSO, said: “Thousands of Mayo people will be travelling to see our county team play Dublin, and we want to impress upon them the need to drive safely at all times. That is why we have produced these air fresheners
“Falling asleep at the wheel is something which could happen to any driver, of any age, on any journey, so we want this campaign to ensure that more motorists are made aware of the tragic road collisions that fatigue can cause and are asking them to be well rested before taking to the road.
“We want to encourage people to get into the habit of pulling over if they are starting to get tired. A short stop, a stretch of the legs, and a cup of tea or coffee can revive a driver and could be the difference between life and death.”
For more information contact Noel Gibbons on: ngibbons@MayoCoCo.ie