Geoff Collins moves to Acusenses to lead UK operations

11.47 | 12 December 2022 |

Australian AI camera technology company Acusensus has brought in the experience of Geoff Collins as it looks to continue its expansion into the UK.

Acusenses is behind the Heads-Up system, which uses artificial intelligence (AI) to capture and clearly analyse images captured through vehicle windscreens, which can be used to identify offences including drivers not wearing seatbelts or using a mobile phone, as well as speeding, incorrect lane use and unregistered vehicles.

Heads Up has been used in Australia since 2019 – but has recently entered the UK market.

For example, it is being used in Warwickshire, where the technology won the ITS (UK) Enforcement Scheme of the Year Award in October 2022 for a project delivered with AECOM, National Highways and Warwickshire Police.

Geoff Collins, who was previously deputy managing director at the automated enforcement specialists Jenoptik, has been appointed general manager of Acusensus.

He said: “I’m both excited and privileged to join this forward looking, innovative business that is already making great progress in reducing road trauma, through the identification of distracted drivers using AI techniques.

“I first met the team when we collaborated on a pilot scheme installed on the M4 motorway in Berkshire.

“This project allowed me to appreciate just how powerful the Acusensus ‘Heads-up’ technology was, automatically identifying road users who were illegally using their mobile devices or not wearing a seatbelt.

“Having worked with imaging systems for many years, I appreciated just how well it operated, working virtually ‘out of the box’ in all weather conditions.”

In his new role, Geoff Collins will continue as Chair of the ITS (UK) Enforcement Forum, which he has undertaken for the last five and a half years.



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