Hampshire launches biker awareness safety campaign

Hampshire’s road safety team has launched a campaign to improve the safety of motorcyclists.

The creative comprises an image of an oversized motorcyclist printed on bus backs with the caption: ‘See me now? Take longer to look for bikes’.

The campaign aims to educate all road users about the need for mutual respect and awareness.

Ernie Sage, Hampshire’s road safety services manager, said: “We want car and truck drivers to remember they are sharing the roads with motorcycles which are obviously smaller, often faster and not always easy to spot in one quick glance, so you have to learn to look twice.”

In launching the campaign, the council worked with Crescent Suzuki, home to the British Superbike Suzuki team and the factory Suzuki MotoGP team.  

For more information contact Charlotte Tilling.