i-Size website launched

A new website which provides information about the new European wide i-Size standard for child car seats has gone live.

The first phase of i-Size was introduced across Europe on 9 July to run alongside the existing R44.04 standard, which it will eventually replace.

The i-Size campaign and website has been developed by Stennik, the road safety communications consultancy, in consultation with Child Seat Safety.

David Frost, from Stennik, said: “i-Size seats keep the child rearward facing for longer – until the child is at least 15 months old. This offers greater protection for the child’s head, neck and vital organs.

“Based on the child’s height, rather than their weight, i-Size is designed to make it easier for adults to know they are using the correct seat for the child they are carrying.”

i-Size seats will fit into ISOFix points which reduces the chance of incorrect fitting in the vehicle. In the future, i-Size seats will fit all ‘i-Size ready’ vehicles.

Julie Dagnall, Road Safety GB in-car safety specialist and co-director of Child Seat Safety, added: “Imagine a world, where every child car seat fits every car…that’s i-Size”.

The i-Size website includes a comprehensive FAQ section which provides the answers to questions typically asked by parents and carers.

There is a range of i-Size information resources (leaflet, poster etc) available for road safety teams and other organisations to purchase. For prices and details of how to order contact Sally Bartrum on 01379 650112.