The IAM is calling for protective motorcycle clothing to have “clear labelling for the amount of protection it gives”, and for a rating system similar to the SHARP system for helmets.
The call comes after an IAM survey which indicates that motorcyclists find it “difficult and time-consuming to find the right clothing at the right price".
In the IAM survey of 700 motorcyclists, 85% of respondents said they consider protection the most important factor when purchasing motorcycle clothing, while 67% cited comfort and fit as important.
Nearly all respondents said they had spent time researching protective clothing but 43% indicated that finding the right information was not easy.
The survey indicates that motorcyclists are willing to pay for top quality clothing as only 30% of respondents considered price a priority.
Other research results included: 60% said the torso was the most important part of the body requiring protection, while 46% said hands and legs; 90% of respondents said that they always wear protective clothing when riding; and 48% said that protective clothing should be compulsory.
Simon Best, IAM chief executive, said: “The industry must introduce a safety labelling for clothing like the SHARP rating for helmets.
“Not only will it provide better guidance on the best way to stay safe on the roads, it will give motorcyclists clear and unbiased information and advice that they need.
“The current situation is confusing and relies too much on promotional information to be of any real use in making a judgement.”