A series of educational videos, which highlight the most common causes of collisions involving motorcyclists, received more than 400,000 social media views during a recent campaign.
The Know the Dangers campaign comprises nine films – and one longer film – which cover key issues including overtaking and filtering.
The films were initially produced in 2021, thanks to funding from The Road Safety Trust, and have received in excess of half a million views on social media.
As a result of that success, and with more bikers and drivers on the road during the Spring months, the SSUP decided to relaunch the campaign with new versions of the films over the Easter period.
The edited films, produced by Koala TV, deliver important safety messages, applicable to both drivers and riders. For this wave of the campaign, they were edited into 9×16 format, designed to appeal to modern social media usage – including platforms like Instagram and TikTok.
Across the four weeks of the Spring 2026 campaign, the videos attracted more than 400,000 views – taking the total number of views on the films close to one million.
Popular films included one looking at overtaking, which received 85,000 views.
Meanwhile, a video looking at safe filtering received more than 10,200 views on TikTok, all of which were achieved organically.
Heidi Duffy MBE, SSUP facilitator, said: “The Know the Dangers films still illustrate the most common crash scenarios that involve motorcyclists today, particularly at this time of year when the bigger bikes emerge from ‘hibernation’ and take to the roads this Spring.
“However, the new portrait format gives a different viewpoint on how the actions of drivers and riders come together and result in a crash. It also gives us an opportunity to showcase the new format of the films across our social media platforms to the many new and returning motorcyclists.
“The Shiny Side Up Partnership hope that drivers and riders will use the information in the films to be aware of the type of crashes motorcyclists are involved in and take extra care, looking out for one another out on the road network, urban or rural.”
Versions of the films without the safety messages are also available for educational and training purposes – along with a series of infographics.
These can be found, along with all the films, on the Shiny Side Up Partnership website.
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