The creator of an innovation which may “drastically improve cyclists’ safety” will address delegates at the National Road Safety Conference later in the year.
Emily Brook, founder and CEO of Blaze and creator of the Laserlight, will present in the conference session that will focus on cycling and cyclists’ safety.
Emily began reading Physics at Oxford University, before pursuing product design at the University of Brighton. It was there that she created the Laserlight, which seeks to address the greatest causes of fatalities among cyclists – being caught in the ‘blind spot’, or vehicles turning across an unseen bike.
The Laserlight is a front facing white light which also has a green laser which projects the symbol of a bike down onto the road ahead, in order to increase the cyclist’s visibility and footprint on the road.
Following the wave of media attention and interest when the concept was first unveiled, Emily started her own company, Blaze, to realise its potential.
After becoming one of the first successful UK Kickstarter projects, Blaze has since raised additional backing from respected VC Index Ventures and the Branson family, among others. Blaze has manufacturing and a supply chain in China, and having sold out of all the early batches of lights is now shipping worldwide.
National Road Safety Conference
The 2014 National Road Safety Conference is being hosted by Road Safety GB South East region at The Grand in Brighton, 25-26 November. The event is co-sponsored by Colas and AA DriveTech.
More than 100 delegates have already registered to attend and 13 organisations have booked to exhibit alongside the conference.
Click here for more information about the agenda and themes, click here for delegate fees and to register to attend, click here for information about exhibiting at the event – or here for information about sponsorship. For more information about the event contact either Sally Bartrum or Nick Rawlings on 01379 650112.