Patrick McLoughlin, the transport secretary, is set to ban “pointless road signs which clutter the countryside and state the obvious”, according to the Telegraph.
The Government is working on new guidance for local councils and highways officials on reducing sign clutter, as well as revised traffic signs regulations.
Mr McLoughlin will announce the plans in a speech to members of the Campaign to Protect Rural England on 13 November, says the Telegraph.
According to the Telegraph, he will say: “Too many country roads carry a reminder of how insensitive planners can be to the aesthetics of transport design with the ugly and unnecessary signage that clutters up the network.
“New signs are added without any apparent consideration of existing ones or what’s needed. And then there are those ‘temporary’ yellow signs saying ‘new road layout ahead’ that are left to rot for years. Often what we’re left with is not just a blot on the landscape. It’s also something that’s confusing and dangerous.
Speaking of the proposed changes, Mr McLoughlin will add: “The combined effect of these changes will be to give authorities and designers much greater freedom to de-clutter and simplify country junctions.
“And I want to make sure that they use it. So my message today to highways engineers is: if in doubt, don’t do it. Save your money for something that matters.”
The new DfT guidance and traffic signs regulations will be issued by autumn 2013.
Click here to read the full Telegraph report.