Brake is calling on employers to run a ‘Bright Day’ to promote safer roads for pedestrians and cyclists when the clocks go back at the end of October.
Brake’s Bright Days are designed to raise awareness of how drivers can help prevent collisions while at the same time raising funds for Brake.
The campaign is an office ‘dress down day’ with a difference; employees are urged to dress in their brightest clothes to highlight the importance of drivers slowing down and looking out for pedestrians and cyclists. Brake is particularly encouraging organisations with staff who drive for work to get involved.
This year the clocks go back on 27 October, and employers are urged to plan a Bright Day to coincide with this date.
Julie Townsend, Brake deputy chief executive, said: “Now is the time to plan a Bright Day for when the clocks go back – a critical time of year to raise awareness among drivers about slowing down and looking out for people on foot and bike.
“Funds raised through Bright Days help Brake to support families coping with the devastation of a death or serious injury in a road crash, and to campaign for safer roads.”
Brake provides a free resource pack to any organisation running a Bright Day, including posters, flyers and donation bucket stickers.