A motorcycle insurance provider has unveiled plans to create a “definitive guide to motorcycling in the UK”, including an interactive map to chart the UK’s best riding routes.
Express Insurance Services has teamed up with the motorcycling-legend Steve Parrish to launch a new campaign to “celebrate a resurgence in motorcycle riding”.
The campaign coincides with Motorcycle Industry Association figures for new motorcycle registrations showing sales for 2014 were up 10% on 2013.
Bikers across the country are being encouraged to enter a competition by naming their favourite routes. Steve Parrish, the former British Motorcycle Championship winner, will then judge the best routes based on points of interest and photos.
Steve Parrish said: “I am really excited about this as I’ve spent my life visiting events, tracks and races all around the UK. However, I’ve never really taken the time to properly explore our beautiful country.
“Anytime I have been on a great biking road with fantastic views I’m usually in too much of a hurry to enjoy it! Therefore I am hoping to have a chance to find that perfect road trip – we can then pass these onto the rest of the biking world for them to enjoy too.”
Selected routes will be compiled into an interactive map, with prizes available for the bikers providing the best routes. The competition runs until 29 March.