New interactive film an ‘important and engaging’ tool

12.16 | 21 July 2020 |

The British Horse Society (BHS) has produced an interactive road safety film to highlight the risks faced by vulnerable road users.

The BHS film – What’s on your horizon – follows a young driver who is faced with a series of hazards along his journey to collect friends for a party. 

Featuring four different scenarios, the film invites the viewer to decide between two options on how the driver should navigate around each obstacle, leading to either a positive or negative outcome.

The scenarios presented in the film are designed to highlight the risks faced by vulnerable road users and the consequences that can occur if drivers do not adapt their driving behaviour appropriately around them. 

The scenarios featured within the video focus on what to do when:

  • Approaching changing traffic lights
  • Approaching a blind bend
  • Approaching a horse rider on a single track
  • Approaching a stationary school bus dropping off children

Tracy Casstles, director of fundraising at the BHS, said: “We hope this video will serve as an important and engaging tool in reminding young drivers of the dangers and risks faced by a range of vulnerable road users.”

The BHS was able to produce the interactive film after successfully bidding for £40,000 of funding from the Warwickshire police and crime commissioner Philip Seccombe’s Road Safety Fund.

Philip Seccombe said: “We want young people to be safer on our roads and this interactive video provides an opportunity to help reach new drivers not only in Warwickshire but nationally at a key point in their driving career, when they are still learning and receptive to new information. 

“By educating young drivers we hope to also improve the safety of the increasing number of vulnerable road users such as horse riders, cyclists, motorcyclists and pedestrians, we are seeing on Warwickshire’s roads.”



Comment on this story

Leave a Reply

Your email address will not be published. Required fields are marked *

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.