A new online magazine which includes safety messages for Hertfordshire motorcyclists has been launched and will be published twice a year.
The magazine, Hertfordshire Rider, has been created by First Car on behalf of the Hertfordshire Road Safety Partnership in a bid to target safety messages to bikers in an engaging way.
The launch issue leads with an interview with World Superbike racer and British champion Alex Lowes, and contains information on local motorbike clubs, the best new products riders can buy, insurance deals and tips on how to sharpen your riding skills.
The fully responsive web design means the magazine will work equally well on computers, tablets and mobile phones.
Terry Douris, Hertfordshire County Council’s cabinet member for highways, said: “Bikers can be a very difficult group to reach and they don’t tend to respond to traditional safety messages. That’s why we’ve taken this approach, mixing important safety information with engaging localised content.
“Hopefully Hertfordshire Rider is, first and foremost, a good read while also getting a serious message across.”
Hertfordshire Road Safety Partnership
The Hertfordshire Road Safety Partnership brings together organisations working to make Hertfordshire’s roads safer including Hertfordshire County Council, Hertfordshire Fire and Rescue Service and Hertfordshire Police.