The Kent and Medway Safety Camera Partnership is running a campaign to remind motorists that when they are in a built-up area with street lights, the speed limit is 30mph unless otherwise signed.
The Partnership says that it issues around 50,000 speeding tickets a year, with the majority of its cameras operating in 30mph limits.
Councillor Bryan Sweetland, from Kent County Council, said: “30mph roads are complex environments, with traffic moving in different directions, parked cars, crossings, pedestrians, cyclists and motorcyclists.
“The speed you choose to travel through these areas is critical in deciding whether you have enough time and space to deal with this complexity safely.
“In addition, pedestrians hit at 35mph are twice as likely to be killed than those hit at 30mph.
“The Partnership is keen that motorists remember that Street lights mean 30 whenever they are out on the road and in a built-up area, not just at safety camera sites.”
Katherine Barrett, communications officer for the Partnership, said: “Some drivers who receive speeding tickets had no idea they were travelling in a 30mph zone. We are therefore launching the Street lights mean 30 campaign to raise awareness that if you are in a built up area and there are street lights then the speed limit is 30mph unless it is signed otherwise.
“We don’t want to catch people speeding, we’d like them to slow down, and we hope that people will remember the campaign message when out on the road because it is 30 for a reason.
A television advert is running throughout January on Meridian TV and posters, speed limit cards and trolley coins with the Street lights mean 30 message are free to order from the Partnership’s website or by emailing firstname.lastname@example.org.
For more information contact Katherine Barrett on 01622 653793.