Young drivers in Cheshire are being invited to take part in a pilot scheme to help them drive more safely.
The scheme, funded by the Cheshire Safer Roads Partnership, involves fitting a small sensor to a vehicle’s dashboard.
The device measures up to 120 different hazardous driving manoeuvres and transmits data to a secure website where the driver and parents/guardians can review how they are driving using a simple traffic light system – good driving shows in green, bad in amber and red.
The sensor also alerts drivers when they perform a hazardous manoeuvre. For example, an LED flashes red or amber if a driver brakes hard into a bend.
The more green lights a driver obtains, the bigger the rewards, such as possible reductions in car insurance premiums and the opportunity to earn shopping vouchers worth up to £156.
A dedicated advanced driving instructor will coach the driver during the programme, providing follow-up mentoring on how to improve their driving and discussing errors that may have been made and how to avoid them in the future.
Sarah Collins, senior road safety officer at Cheshire West and Chester Council, said: “By regularly reviewing and assessing driving patterns and behaviours with their families and road safety trainers, young drivers can learn how to develop their driving skills and confidence, and reduce dangerous and inappropriate behaviour.”
For further information contact the Cheshire West and Chester Council road safety unit on 01244 976713.
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