A platform which aims to help with the delivery of road safety education through the use of virtual reality has relaunched with a host of new films.
Founded by FirstCar and Leicestershire Fire and Rescue Service, the Immersive Community Education (ICE) Hub was originally set up in 2018.
ICE Hub members have open access to the platform, which now contains almost 25 films – with a combined total production value of more than £500,000.
The films cover a variety of topics and road users including young drivers, powered two-wheelers, cyclists and pedestrians.
James Evans, founder of FirstCar, said: “Virtual reality lends itself perfectly to many safety awareness and education messages, by immersing viewers in a lifelike environment and presenting hazards, risks, and insight that would be too costly, impractical or dangerous to engineer in a live setting.
“Not only is virtual reality a great media to get messages across, because the technology is relatively new, but people are also keen to engage with it and enjoy participating using either a headset or handheld device.”
To obtain an ICE Hub membership, local authorities can either contribute a film to the Hub – or make a financial contribution towards the cost of an existing virtual reality production.
For more information contact James Evans via email or on 08451 308853.