Central Bedfordshire Council and Amey’s work to reduce road casualties and improve road safety has been recognised with a Prince Michael International Award for Road Safety.
The two organisations implemented a ‘research led’ approach to deliver road safety education, training and publicity after the service was outsourced to Amey in 2010. This approach has contributed towards a 33% reduction in casualty statistics in the first year of service.
Councillor Brian Spurr, executive member for sustainable communities services at Central Bedfordshire Council, said: “We are delighted that our work to reduce road casualties across Central Bedfordshire has been recognised by the Prince Michael International Awards for Road Safety.
“Providing a service that has been developed using statistical analysis enables us to tailor individual campaigns to the most appropriate audience, which we continually review to ensure the campaigns are effective.”
Adrian Walsh, Prince Michael Award scheme director, said: “Bringing together private sector management skills with the knowledge from the experienced people in community safety has made a real difference. It is a model that should be followed elsewhere.”
The award also recognises the MORE (Motivation, Observation, Reaction, Education) programme, a set of specific courses aimed at young drivers.
Jon Shortland, account director at Amey, said: “The MORE programme provides pre and young drivers with a variety of practical and theoretical sessions to develop their driving capabilities from a young age.
“Offering young drivers additional training opportunities early in their driving career enhances their driving skills, and has been shown to reduce the likelihood of being involved in a collision later in life.”
For more information contact Anna Copperwheat at Central Bedfordshire Council on 0300 300 4671.