The reduction in the number of deaths on Britain’s roads – and the resulting financial benefit – is the focus of the IAM’s (Institute of Advanced Motorists) report, ‘Deaths and Injuries on Britain’s roads’, published on 15 November.
Successful reduction of road casualties moved the UK to number one in the world road-safety league table of safest roads in 2009. With each road fatality costing the UK economy £1.7m, every life saved is a direct benefit to society.
Neil Greig, IAM director of policy and research, said: “Meeting our casualty reduction targets has meant that deaths on Britain’s roads have halved over the past 20 years with 31,000 deaths avoided and savings to the economy of around £50 billion.
“The IAM calculates that achieving similar targets for road deaths by 2020 would save society 2,500 lives and the economy more than £4 billion.
“These staggering figures prove conclusively that investing in saving lives on the roads saves the country money, so funding being taken away from this area is a false economy. The important task now is to compensate for these cuts.”
Since 1970, road traffic has increased by a factor of two and a half, but road deaths have fallen by more than two-thirds.
In 2009 car occupant and motorcyclist deaths each fell by 16%, 13% fewer pedestrians of all ages were killed, and there was a one-third reduction in deaths of children and young people under 16. Rural roads are still the most dangerous, accounting for two-thirds of fatal and serious casualties, despite a 40% reduction in road deaths over the last 10 years.
Click here to see the IAM report Deaths and Injuries on Britain’s Roads .
For more information contact the IAM Press Office on 020 8996 9777.