Road Safety Radio, a popup radio station dedicated to raising awareness of road safety issues across Greater Manchester, launched at 6.00am today (Mon 28 Sept).
Produced by radio and audio production company, ‘On the Eighth’, the station will broadcast 24 hours a day until Sunday 4 October.
The station is an initiative from DriveSafe, run by the Greater Manchester Casualty Reduction Partnership, with additional content provided by Transport for Greater Manchester (TfGM), Greater Manchester Police and Greater Manchester Fire and Rescue and many local authorities.
Broadcast from a transmitter on the roof of TfGM, Road Safety Radio will be available in the area on 87.7FM, while those further afield can access the station online at www.roadsafetyradio.com.
As well as news updates and features, the station will broadcast interesting and emotive case studies featuring both victims of, and those responsible for, road traffic incidents.
TfGM says that the aim of the station is to “encourage everyone to tune into Road Safety Radio for one journey during the week of broadcast. What they hear could save their life and the lives of those around them”.
Road Safety Radio is encouraging people to get involved with the station by following it on Twitter and using the hashtag #roadsafetyradio. Those who do will be entered into a draw to win an iPad mini.
Peter Molyneux, TfGM head of highways, said: “Radio Safety Radio will be broadcasting information that is not only highly important and potentially lifesaving, but also interesting and informative so I would encourage motorists to tune in and give it a try.
“A lot of the content is taken from real-life experiences so hopefully listeners can appreciate it and take on board some of the vital information we want to convey.
“The project is part of the ongoing work we are doing with local authorities and key partners to further reduce the number of casualties and keep everyone on our roads safe.”
Commenting on the initiative, James Gibson, director of communications for Road Safety GB, said: “Radio is widely used by road safety teams and partnerships to get safety messages across but this particular approach is very innovative. The case studies will bring key facts to life and help reinforce the importance of adopting safe behaviours.
"I’m sure many Road Safety GB members will be listening to this project with interest and considering if it is something that could work in their area.”