Police Scotland has launched a new road safety campaign to show there’s a ‘story behind every speed camera’.
The campaign highlights the risk of speeding and shows why cameras are placed at collision hotspots. It uses real life examples of people who have been injured or killed because of speeding.
The campaign will run across streaming services and digital channels and focus on the message that there is a real life story behind every speed camera that drivers might come across on their travels.
In 2022, there were 5,621 people reported injured on Scotland’s roads and Police Scotland Safety Cameras aim to reduce that number through targeted camera enforcement and by trying to improve driver behaviour.
Eric Dunion, area manager for the North Safety Camera Unit, said: ‘When we see a speed camera the first thing most drivers think about is what speed they are going at. We rarely question why they are there.
“Most people don’t realise that it also means someone has been injured at this location previously as a result of speeding.
“Speeding is one of the main causes of road traffic collisions, but there are simple ways we can avoid them, the most obvious being to stay within the legal speed for the road.”
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