Surrey Police has launched a new campaign, calling on all road users to take #OneExtraLook for motorcyclists.
At the heart of the campaign, which has been launched to coincide with the national two-wheel operation co-ordinated by the National Police Chiefs’ Council (NPCC), is an emotive video.
The video hopes to prompt a change in road users’ behaviour by encouraging them to take time at junctions to save the lives of motorcyclists.
The campaign asks road users to consider the impact of a fatal motorcycle collision on family and friends, and the video features family members who might be affected, with them asking on camera, “take one extra look for me”.
Surrey Police says it is on a mission to crack down on the number of killed or seriously injured motorcyclists. Throughout June, there will be increased presence on the county’s roads to catch drivers and riders acting irresponsibly.
Chief inspector Chris Tinney, from the Roads Policing Unit for Surrey Police, said: “It is important that all road users take their time at junctions, as research shows us that this is where most collisions and fatalities happen. If everyone is responsible for taking just one extra look, we can all work together to cut the number of preventable collisions on our roads.
“The summer is a popular time for people to get out and about on ‘two wheels’, including pedal bikes and motorcycles. Our officers will be out patrolling our roads and watching for irresponsible behaviour by any road user, as well as drivers who decide not to give two wheels the respect they need to remain safe.”
The campaign is being supported by Surrey RoadSafe.
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