A new THINK! ‘Tales of the Road’ cinema campaign launched on 3 April and will run in cinemas across the country throughout April and May and into early June.
Tales of the Road launched in November 2008 and is aimed at children aged 6-11 years. The campaign illustrates the different stages of the Green Cross Code – finding a safe place to cross, stop, look and listen and be visible to cars – using animated characters that are clearly vulnerable to the real consequences of not following good road use.
The nine-week cinema campaign will feature two ads in rotation – Stop Look and Listen, and Safer Place to Cross.