The THINK! marketing team will unveil its new speed campaign during a webinar for Road Safety GB members on Wednesday 7 October.
The 45-minute webinar, which starts at 10am, will provide members with an early look at the campaign ahead of its launch in late October.
The campaign will run through to Christmas and aims to reach young men who are overconfident behind the wheel or feel pressured to speed, encouraging them to reconsider the choices they make when driving.
During the webinar, the THINK! marketing team will share the campaign’s new creative approach and media plan, building on the strategy outlined during the previous THINK! webinar in June.
The team will also share work in progress and discuss how local authorities and other road safety stakeholders can work with THINK! to use the campaign materials as part of their own local activity.
The session will provide an opportunity for Road Safety GB members to understand the campaign’s approach, planned activity and how they can support and amplify the campaign locally.
If you are unsure about your membership status, please register at the above link and Road Safety GB will cross check its membership database before confirming your place.
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