The next webinar for Road Safety GB members will see the THINK! marketing team unveil plans for a brand-new drug driving campaign.
The campaign is planned to launch in late November to align with police activity under Operation Limit.
The THINK! marketing team is developing a new creative approach and media plan to reach young men who are most at risk of being killed or seriously injured by drug driving.
During the webinar, they will share work in progress and open up the floor to discuss how local authorities and other stakeholders can best work with the THINK! team to use the campaign materials in their own activity.
The webinar, which takes place between 10-10:45am on Tuesday 16 September, is available to all RSGB members – and will be recorded for those unable to attend on the day.
It takes place on Zoom, and will both be hosted by Edward Seaman, editor of Road Safety News.
If you are unsure about your membership status, please register at the above link and Road Safety GB will cross check its membership database before confirming your place.
Not just Drug Driving, the liklyhood of dyrug cycling is much much higher.
A druged up cyclist on a 30Kg eBike dong 20 mph represents a clear and present danger to children, pedestrians, animals etc.
Do cyclists care? No, they have no identification and no insurance. Cause chaos and damage, then cycle away scott free.
ian, London
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