World Cup campaign aims to give ‘morning after’ drink-driving the red card

07.57 | 28 March 2018 |

With the World Cup under three months away, the Morning After campaign is urging supporters to be mindful of the risk of driving while still over the limit the morning after England’s matches.

The tournament will see supporters, friends and families come together at home and in pubs to enjoy the matches, potentially heightening the risk of unwittingly being over the drink drive limit the morning after.

Coinciding with the tournament in Russia, the campaign will run from 14 June to 15 July 2018, with range of resources to help local authorities remind people how long it takes for alcohol to pass through the body.

Founded in 2009, the Morning After campaign website received more than one million visits in 2017, and the Morning After calculator app has received more than 23,000 installations on iPhone alone.

The 2018 World Cup campaign resources include traditional items such as a pair of posters, a flyer and a wallet sized drink drive information card. An infographic has also been produced for participating authorities to share on social media.

Simon Rawlings, Morning After campaign manager, said: “Despite England being the only home nation to qualify for the World Cup, the quadrennial festival of football is set to capture the nation’s imagination once again.

“With a total of 64 games taking place across 32 days, people will come together at home and in pubs and clubs to enjoy the matches – and consume varying quantities of alcohol.

“While the vast majority wouldn’t dream of getting behind the wheel straight after drinking, awareness of the risk of morning after drink-driving is much lower.”

For more information about the campaign, and how to participate, contact Simon Rawlings via email.


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