National Highways has launched the next phase of a long-term road safety campaign that demonstrates to drivers how to prepare for long journeys.
The TRIP campaign aims to encourage drivers to plan their journey in advance, including all necessary vehicle checks, as well as factoring in rest stops before they set off on any long or significant journey during autumn and winter seasons.
The TRIP checklist is based on four key principles:
- Top–up – fuel, oil and screen wash
- Rest – take a rest break every two hours
- Inspect – check tyre pressure and tread
- Prepare – have a plan for all weather conditions
The autumn focus is now live on Facebook, X, Instagram, and LinkedIn. On 24 November, the creative will change to winter messaging.
A stakeholder toolkit is available, with a range of assets that can be used on social media channels, websites, blogs or newsletters.
National Highways says: “With safety our number one priority at National Highways, we aim to at least halve the number of people killed or seriously injured on our roads by the end of 2025, with a longer-term goal of achieving a zero-harm network.
“To support this vision and help road users to stay – and feel – safe on our road network, our journey planning road safety campaign encourages drivers to plan in advance, including all necessary vehicle checks as well as factoring in rest stops before setting off on any long or significant journey.”
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