TfL launches new poster campaign to raise awareness of Highway Code rules

Transport for London (TfL) has launched a new campaign, which will include posters around the capital’s transport network, to raise awareness of the Highway Code – with a particular focus on the rules designed to protect people walking, cycling and motorcycling. 

The Highway Code aims to promote safety on the road, while also supporting a healthy, sustainable and efficient transport system, and many of the rules in the Code are legal requirements. 

However, a recent survey conducted by TfL shows that there is low awareness and understanding of the rules, which were updated in 2022, associated with protecting those who continue to be the most at risk on London’s roads. 

A London-based survey by TfL found that only 16% of respondents showed a correct understanding of all five rules, which aim to protect the most at-risk road users.

The new campaign, which is supported by the DfT, will appear on roadside posters across London, social media channels (Facebook, Instagram, TikTok), and online video. 

It will raise awareness and highlight five key rules in the Highway Code, which protect at-risk road users and look to address areas where research shows there is poor compliance and understanding of the rules. The rules spotlighted by the new campaign are: 

• You must stop for people on zebra crossings 
• Always let people cross before you turn 
• Always let cyclists pass before you turn 
• Always stop for people at zebra crossings on cycle tracks 
• Cyclists must always stop at red lights 

Will Norman, London’s walking and cycling commissioner, said: “Making London’s roads safer for everyone is a key priority for the Mayor and this important campaign, supported by the Government, is part of the work we’re doing to ensure people are aware of the rules of the road. 

“Through the mayor’s Vision Zero Strategy, we are doing everything we can to eliminate deaths and serious injuries from our roads and investing record amounts in green transport options and initiatives for Londoners across our city as we build a better and safer London for all.” 

Lilli Matson, TfL’s chief safety health and environment officer, said: “We are proud to launch this new campaign to raise awareness of the Highway Code, with a particular focus on the rules that protect people walking and cycling. These are some of the most at-risk road users, and it’s vital that everyone understands their responsibilities to help keep them safe.

“This campaign is an important reminder that road safety is a shared responsibility, and by following the Highway Code, we can all play a part in creating a safer and more sustainable transport network for everyone in London.”

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