Animations highlight dangers of drink and drug driving

Creative media students from Pembrokeshire have been praised for their ‘outstanding’ animations highlighting the dangers of drink and drug driving.

Students from Pembrokeshire College took part in a challenge – set by Pembrokeshire County Council’s road safety team – to create an animation to remind drivers to never drive under the influence of alcohol or drugs.

The winning entry was developed by Robyn Clift, who used her artistic talent to remind everyone that you have choices on how to get home safely when drinking alcohol.

Her winning video, called ‘come home safely’, shows the consequences for the driver, their family and people around them if they drink and drive.

Lauren Roberts and James Davies were runners up with ‘Cut out drinking’ and ‘Life isn’t a Game’ respectively.

Lauren’s cut-out newspaper style animation displays important facts and figures to help raise awareness of the potential consequences – while James’ retro style video game animation incorporates the message that actions have real life consequences.

All three videos feature on Pembrokeshire County Council’s social media channels and will be used during this year’s summer drink drive and Christmas drink drive campaign.

Denys Bassett Jones, creative media course leader at Pembrokeshire College, said: “I was delighted to see the talents of my learners being recognised by the Pembrokeshire road safety team.

“The dangers of driving whilst under the influence of drugs and alcohol is still an issue that needs to be tackled, so we are pleased to be able to support the valuable work of Pembrokeshire County Council through a creative project.”

Kirstie-Anne Donoghue, road safety officer at Pembrokeshire County Council, said: “Deciding to drive whilst impaired can have serious life changes consequences for the driver, passengers or other road users.

“It is important to continually raise awareness of drinking and drug driving and the students at Pembrokeshire College have taken on this challenge to educate people who they might be sharing the road with.”

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