Beer mats convey safety messages to young road users

Are you a good driver or passenger? That’s the question posed by a series of ‘thought-provoking’ beer mats designed to spark conversations about road safety among young people across East Riding.

East Riding of Yorkshire Council’s Road Safety Team has produced the beer mats as part of a road safety campaign aimed at younger drivers, and is currently delivering them to pubs across the county.

Each beer mat features a ‘simple yet profound’ question: either “Am I a good driver?” or “Am I a good passenger?”

On the back of the beer mats are questions such as:

• Do you wear your seatbelt?
• Are you distracted by your phone while driving?
• Do your passengers distract you?
• Do you distract the driver?
• Are you a backseat driver?

Other beer mats simply have the words “yes” or “no”, designed to provoke conversation and debate among peers, and challenge a young person’s perception of their own behaviour.

For more information about the campaign contact the East Riding Road Safety Team by email.