BHS takes horse safety messages to new audience

11.51 | 3 March 2021 |

The British Horse Society has teamed up with a car YouTuber to help promote its Dead Slow campaign messages to a wider audience.

The video – which explains the safest way to pass a horse on the roads – has been produced by the BHS, Dorset Police and Devon and Cornwall Police in collaboration with GCM (Georges Car Media).

GCM describes himself as a ‘petrol head’ and has more than 26k followers on YouTube.

Dead Slow was launched to help better educate drivers on how to safely pass horses on the road. The campaign consists of four key behavioural change messages:

  • Slow down to a maximum of 15mph
  • Be patient – I won’t sound my horn or rev my engine
  • Pass the horse wide and slow, (if safe to do so) at least 2 metres or a car’s width if possible
  • Drive slowly away 

Alan Hiscox, director of safety for the BHS, said: “GCM Cars have a large YouTube following and our Dead Slow messages will reach another audience that we would normally find it difficult to communicate with. 

“This video covers all the salient points to ensure equestrians are safer on the roads.” 



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