Brake launches eyesight campaign for company drivers

15.32 | 9 May 2011 |

A campaign calling on fleet managers to ensure their company drivers have regular eyesight tests, has been launched by Brake’s Fleet Safety Forum.

The Fleet Safety Forum’s ‘Look Sharp’ poster and e-guidance campaign pack, sponsored by Boots Opticians, alerts drivers and managers to the importance of regular eyesight tests. It is free for the first 50 companies who order it and to members of Brake’s Fleet Safety Forum. Thereafter it costs £7.50 plus p&p.

The poster aims to help fleet managers communicate the message to drivers that it is important to have a test every two years, to ensure they can see hazards on the roads. The e-guidance document explains the extent and nature of eyesight problems and gives guidance on what positive action can be taken by drivers.

Caroline Perry, marketing manager at Brake, says: “Eyesight needs to be tested regularly throughout a driver’s lifetime. Fleet managers must address the issue internally and consider their drivers’ eyesight as part of their wider fleet safety strategy. Being an experienced and skilled driver is meaningless if a driver is unable to spot hazards due to poor vision.”

For more information contact Caroline Perry on 01484 559909.


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