Brake launches Road Safety Week global hub

12.00 | 30 July 2014 |

Brake has launched a Road Safety Week global hub which the charity says is designed to give easy access to road safety guidance, tools, resources and case studies for organisations around the world.

 The charity hopes the site will help to increase the number and impact of regular Road Safety Weeks around the world.

The site shares Brake’s experience as long-running organisers of national Road Safety Weeks in the UK and New Zealand, and showcases good practice case studies of other awareness-raising road safety events from around the world.

Resources on the site include a guide to delivering a successful road safety publicity and media campaign and an introductory guide to teaching road safety, with lesson and activity ideas for different age groups.

It also includes an interactive map of Road Safety Weeks and similar events from around the world, with a case study on each, along with road safety videos and adverts from around the world.

Brake is also running a series of free webinars on coordinating Road Safety Week events, where attendees can hear from experienced organisers.

Julie Townsend, deputy chief executive at Brake, said: "Organising a Road Safety Week at national, local or organisational level can be an effective way to get crucial road safety messages out to the public and help save lives.

“As long-running organisers of national Road Safety Weeks in the UK and New Zealand, we are keen to share our experience with others globally, promote good practice in road safety awareness-raising, and pool tools and resources.

“Our site provides potential Road Safety Week organisers with the information and resources they need to persuade people of the vital importance of using roads safely to protect yourself and others."


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