23 road safety teams and partnerships are taking part in a campaign to encourage young people to play their part in reducing road casualties.
‘In the can’ challenges young people to make a road safety film suitable for use on the Internet. The competition is open to anyone under the age of 21 years, working on their own or in teams, or on behalf of their school, college or university.
There are two £1,000 first prizes and two £250 runner up prizes for the best entries from individuals/teams, and from educational establishments.
Jo Lazar, campaign spokesperson, said: “Instead of creating a new campaign about the risks and dangers facing young drivers and their passengers, we’ve decided to throw down the challenge to young people themselves.
“We think that, potentially, they have the best insight into how their peers think about driving and road safety – and the best way to get messages through to them.
“By challenging them to make their own road safety film we think we can learn how to approach young people – the messages and approaches that might work for this vulnerable group.”
The 23 participants are: Barnsley MBC, Bradford MBC, Buckinghamshire CC, Calderdale MBC, Cambridgeshire & Peterborough Road Safety Partnership, Cornwall Council, Darlington BC, Doncaster MBC, East Riding of Yorkshire Council, Essex CC, Hertfordshire CC, London Borough of Hillingdon, Hull City Council, Kirklees Council, Leeds City Council, North East Lincolnshire Council, North Lincolnshire Council, North Yorkshire Council, Rotherham MBC, Sheffield City Council, Suffolk CC, Wakefield MDC and City of York Council.