Campaign helps drivers to have a safe TRIP this Autumn

14.09 | 15 October 2024 |

National Highways has launched the next phase of a long-term road safety campaign that demonstrates to drivers how to prepare for long journeys.

The TRIP campaign aims to encourage drivers to plan their journey in advance, including all necessary vehicle checks, as well as factoring in rest stops before they set off on any long or significant journey during autumn and winter seasons.

The TRIP checklist is based on four key principles:  

  • Top–up – fuel, oil and screen wash
  • Rest – take a rest break every two hours
  • Inspect – check tyre pressure and tread
  • Prepare – have a plan for all weather conditions

The Autumn focus is on the ‘inspect’ element of the T.R.I.P acronym, with a call to action for drivers to check their tyres before setting off. 

A stakeholder toolkit is available, with a range of assets that can be used on social media channels, websites, blogs or newsletters.

This includes links to download both static and animated assets, as well as key captions. There are also one-minute video assets that show how to conduct essential vehicle checks.

National Highways says: “With weather conditions changing in autumn, we are focusing on the ‘inspect’ element of the T.R.I.P acronym, with a call to action for drivers to check their tyres before setting off. 

“With more than half (55%) of UK drivers – equating to 18.9 million drivers in England – admitting they don’t check their tyre tread most or all of the time before a long journey (>2 hours), and 48% (equivalent of 16.5 million) not checking their tyre pressure most or all of the time, National Highways is calling for all drivers to get tyre confident and check them before embarking on long journeys this autumn.”


 

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