CFOA has described UK Road Safety Week 2014 as “an unprecedented week of co-ordinated road safety awareness raising”.
UK Road Safety Week (9-15 June) was organised by the Chief Fire Officers Association (CFOA) with support from other road safety stakeholders including the DfT, ACPO, Road Safety GB, Brake, RoSPA, RoadSafe and TyreSafe.
The theme for the week was ‘Be Safe Out There’ and events across the country were designed to deliver targeted road safety messages for all road users, and in particular pedestrians, young drivers, cyclists and motorcyclists.
Martin Dowle, vice chair of CFOA Road Safety Executive Board, said: "From our work, locally, to engage with drivers we know that they are generally very happy to speak to us and very receptive to the road safety education we offer.
“We have strong evidence from past years’ evaluations that people actually act on our advice, and that we have the potential to make a real difference to driver behaviour.”
Chief fire officer David Etheridge, chair of CFOA’s Road Safety Executive Board, said: "We know that our services can make a significant contribution towards the government’s new road safety framework. We have unique qualities and unique people who can deliver a critical road safety message.
"After all, we have much experience of delivering safety messages to the public, we are respected and valued by all age and ethnic groups in society and we present a credible ‘role model’ that young people can aspire to.”