Child car seats targeted in South Lanarkshire campaign

Ensuring that children’s car seats are fitted correctly is the focus of a campaign delivered by South Lanarkshire Council’s road safety team.

The council is supporting the Scottish Good Egg in-car child safety campaign, which is running nationally. The team recently visited Sainsbury’s in East Kilbride to help shoppers check that their child car seats were fitted correctly, and were appropriate for the child’s height.

Cllr John Murray, chair of South Lanarkshire Council’s Road Safety Forum, said: “Although well-intentioned parents may install a child car seat to keep their child safe, the danger of serious injury is just as great if the seat is not fitted properly or if they have chosen the wrong type of seat for the height, weight and age of the child.”

“That’s why it was encouraging to see so many people take part in the car seat clinic. Anything that can help reduce the number of children involved in accidents will always have our full support.”

Michael McDonnell, director of Road Safety Scotland, says: “We have seen the number of children killed or seriously injured in cars fall by 72% over the past 10 years which marks a welcome contribution to the GB Government target of a 50% reduction.

“This is a tremendous success story which I believe could not have been achieved without the Good Egg campaign.”

According to campaign organisers, this year’s Scottish Good Egg campaign is the biggest yet; with high-profile radio and online advertising backed up by extensive social media activity on Facebook and Twitter.

For more information contact James Davitt on 01698 453 857.