Drivers who spend 20% of the time over the speed limit almost double their risk of an accident, according to new analysis from the telematics insurer Insure The Box.
Insure The Box goes on to say that ‘those who assume a little speeding can do no harm may be shocked to learn that going over the speed limit 10% of the time increases their risk of an accident by more than 42%’.
The analysis of three billion miles of driving data also reveals that smoothness of driving is a key factor in accident risk. Drivers who have ‘erratic driving behaviour’ such as swerving, speeding and habitually slamming on the brakes are far more likely to end up having a crash.
Insure The Box says it uses black box data to target customers who regularly speed with safer driving support.
Charlotte Halkett, general manager communications for Insure The Box, said: “The driving data received from the black boxes installed in our customers’ vehicles enables us to directly target feedback and incentives to encourage our policyholders to improve their driving.
“For example, we have seen a reduction in speeding of 15% among customers who we had seen speeding on a regular basis. Our data shows that this is likely to reduce the number of serious or even fatal accidents on our roads.”