A new campaign has been launched to raise awareness among foreign drivers of the unique challenges posed by Scotland’s roads – and to remind them to drive on the left at all times.
Figures from Police Scotland show inexperience of driving on the left is among the most common contributory factors for fatalities involving foreign drivers in Scotland, with the five most common contributory factors being:
- Inexperience of driving on the left
- Failed to look properly
- Poor turn or manoeuvre
- Careless, reckless or in a hurry
- Distraction outside vehicle
The new Drive on the Left campaign, launched by Road Safety Scotland and Police Scotland, sets out to help drivers stay safe as they embark on their journey to Scotland, by sharing useful information about Scotland’s roads, which often differ from other countries, including how to navigate singe-track roads and passing places.
Drivers are urged to stay alert and be well rested to avoid switching to autopilot, which can easily happen when the roads are quiet or a driver is tired, and can cause someone to enter a roundabout the wrong way or turn onto the wrong side of the road at a junction.
Tourists are also reminded that weather conditions can change quickly in Scotland, making it even more challenging to navigate long and twisty roads.
Jenny Gilruth, minister for transport, said: “We want all visitors to Scotland to return safely from their travels. This campaign aims to raise awareness and remind people to drive on the left at all times, which is particularly important after they’ve taken a break or when the roads are quieter.
“Scotland’s roads can be unfamiliar to visitors and that often demands more concentration. It’s easy to switch to autopilot, particularly if you are distracted, tired or driving in bad weather.
“With the recent number of devastating fatalities on the A9, it’s especially important we reach all drivers travelling on Scotland’s roads this summer. Make sure you plan ahead, take regular breaks and know the rules of the road.”
Drive on the Left wristbands and stickers will be distributed through the British Vehicle Rental and Leasing Association (BVRLA) to tourists when they collect a hire car, along with a Driving in Scotland information leaflet, which offers practical advice about driving on single-track roads, looking both ways at junctions, speed limits, planning your journey and taking regular rest stops to avoid fatigue.
The wristband is available in eight different languages.
Advice for drivers will also be shared on the Road Safety Scotland social media channels through digital assets and video content.
Louise Blakelock, head of road policing at Police Scotland, said: “Any serious collision on our roads is absolutely devastating and, while it may seem like a simple message, it’s crucial to remind people of the differences of driving in Scotland and how to drive safely when they’re visiting our beautiful country.
“We fully support this campaign and hope it helps to reduce the number of collisions caused by driving on the wrong side of the road.”
Comment on this story