Road Safety GB’s first national campaign, the Good Egg Guide to in-car child safety, is continuing to develop and expand as it moves towards its 6 September launch date.
The award-winning Good Egg initiative aims to inform parents on how best to ensure that their children are kept safe inside the car – raising awareness of the importance of correctly fitted child restraints and how best to choose and fit child car seats.
With more than 70 partners across the UK already participating and more planning to take advantage, the multi-agency partnership has already proved a great example of best practice in the road safety sector.
Alan Kennedy, chairman of Road Safety GB, said: “One of the biggest challenges facing road safety officers is the problem of effectively communicating the work we do in our local areas to the wider road safety community. This would allow us to learn from our colleagues and pool our best ideas.
“National campaigns co-ordinated by Road Safety GB, such as the Good Egg guide, not only allow us to benefit from the economies of scale, meaning we can all get more campaign for our budgets, but minimise waste and help road safety teams develop a strong, distinctive national voice.
“In-car child safety is an important road safety issue and it’s shocking that so many parents are unaware of how simple it is to protect their children. The Good Egg campaign aims to unite road safety teams across the UK in ensuring that parents are properly educated on how to restrain their children while travelling by car.”
Road safety teams who sign up for the Good Egg campaign will receive free bus back advertising in their areas to support their initiative locally.
The Good Egg campaign’s emphasis on partnership working and minimising waste fits with the new government ‘s aspiration to increase efficiency and facilitate spending cuts while delivering a high-level of service – by providing road safety teams with an affordable, high-quality, life-saving campaign. Road Safety GB believes it also provides a cost effective and impactful template for the future.
For more information contact Craig Borthwick at Dynamic Advertising on 0131 667 8833.