The Hampshire Football Association has become the first sports association to pledge its support for Project Pictogram, and will be promoting the initiative through its club networks.
Launched in September, ‘Project Pictogram’ encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.
Hampshire FA will use the pictograms in sports tournament programmes, posters and social media in a bid to ‘nudge’ young people, even before they start driving, as well as reminding parents to be a good role model while travelling to and from matches.
The Association points to the fact that young people aged 15-24 years represent the highest risk road user group, and football and other sports can positively influence large sections of this group, both before and during this high risk phase of their driving experience.
Hampshire Fire & Rescue Service, which is behind Project Pictogram, is urging other sports clubs and associations to join Hampshire FA in supporting the initiative. A section of the Project Pictogram guidelines illustrates how sports, music, and other community groups can make “no cost changes” to their printed and electronic communications to incorporate the pictograms.
Phil Palfrey, Hampshire Fire & Rescue, said: “The support from The Hampshire FA is fantastic and illustrates how this safer roads initiative is being embraced by the whole community, not just businesses and fleets.
“This community wide approach of delivering key messages consistently will make the difference.”