A mother from Buckinghamshire has developed a new product that provides a child’s ID, medical information and next of kin contact details within a seat belt sleeve.
The ICEbelt (In Case of Emergency) child’s seat belt sleeve provides information to help emergency services personnel to carry out their assessments as they arrive at the scene of a collision.
The ICEbelt has been developed by Faye Robson, a mother of two, and founder of ICE Seatbelt Sleeves Ltd.
Faye Robson said: “It crossed my mind many a time when my children were being driven in cars by myself, my partner, family or friends that if there was a road traffic accident and the driver was unable to provide vital information, my children’s identity would be unknown.
“The delay in identifying my child, or any other child in the car, could be life threatening, particularly if the child suffers from medical problems, allergies or they are on specific medication.
“Furthermore, if my child was travelling with family or friends I would know nothing of the emergency situation until much later when my child’s identity had been determined.”
After a fruitless search to find a product that would solve this problem, Ms Robson decided to create the ICEbelt with the assistance of her father, a retired director of a Japanese owned manufacturing plant.
The ICEbelt has been tested to BS EN 71 Part 3:2013 to safeguard against toxicity from the material dyes.
Faye Robson added: “Several UK supermarkets have been informed of the ICEbelt and we hope it will be seen on the shelves of all the major retail chains in the near future.
“Additionally, the ICEbelt will be available to purchase online from our website by mid-February 2015 for £6.99 plus P&P.”