‘Limit your speed, not your future’

Safety Cameras Scotland has launched a new campaign urging motorcyclists to travel at a ‘safe speed’.

Statistics show that the number of motorcycles involved in fatal collisions is disproportionate to the number of riders on Scotland’s roads – they make up 1% of road traffic, however account for 19% of fatalities.

Safety Cameras Scotland says losing control when travelling at excessive speed is one of the most common causes of collisions involving motorcyclists.

That’s why, as more bikers get ready to explore Scotland’s roads this summer, they have launched the ‘limit your speed, not your future’ campaign.

The campaign focuses on the future plans of bikers to emphasise that inappropriate speed on the roads can result in lives being cut short, ambitions being unfulfilled and devastation for family and friends.

It highlights that travelling at safe speeds is shown to reduce the risk of road death and injury. 

Not only does it give bikers enough time to spot and react to hazards on the road, but if an impact was to occur it would be less likely to cause serious injury or a fatality, the campaign says.

Inspector Ally Johnson, from Police Scotland’s National Motorcycle Unit, said: “As a keen biker myself, I know the excitement about getting back out onto your motorcycle after several months of harsh, cold and rough weather.

“But it’s important to remember that motorcyclists remain some of the most vulnerable road users. Most motorcycle collisions are caused by a loss of control, due to excessive speeds or sudden braking.

“By riding within the speed limit, you’re not only drastically reducing the chances of critical injuries to yourself and others, but you’re doing your part to keep Scotland’s roads safe.”

The campaign will run across social media and local advertising.

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